Introduction
For local businesses, attracting the right audience on Instagram is crucial for growth. In this post, we'll explore effective methods to find and target users in your area using StoryRadar, helping you boost your local business's Instagram presence.
1. Leverage Geotargeting
StoryRadar allows you to target users based on specific locations. Here's how to make the most of this feature:
- Add your city and state as Places related targets (aim for at least 10)
- Include nearby cities or popular local landmarks
- Use the "Places (Likers)" option to find users who engage with content from these locations
2. Utilize Local Hashtags
Local hashtags can be a goldmine for finding users in your area:
- Research popular local hashtags (e.g., #NYCfoodie, #LAlife, #ChicagoBusiness)
- Add at least 20 niche and industry-related hashtag targets
- Use both "Hashtags" and "Hashtag (Likers)" options for broader reach
3. Target Local Influencers and Businesses
Engaging with local influencers and businesses can help you tap into established local networks:
- Identify top local accounts in your industry
- Add these accounts as "People (Likers)" or "People (Followers)" targets
- Focus on accounts with engaged local followings
4. Use the IG Exporter Chrome Extension
The IG Exporter tool can help you find more targeted users:
- Install the IG Exporter Chrome Extension
- Use it to scrape followers of local businesses or influencers
- Import these users into StoryRadar as custom targets
5. Implement Keyword Targeting
Use relevant keywords to find users interested in your products or services:
- Search industry-specific terms (e.g., "vegan", "fitness", "home decor")
- Add these as keyword targets in StoryRadar
- Combine with local terms for more precise targeting
6. Optimize Your Targeting Strategy
Fine-tune your approach for best results:
- Aim for a mix of 60% Likers and 40% Followers in your targeting
- Include Explore, Reels, and Explore Likers in your targeting mix
- Regularly review and remove poor-performing targets
Conclusion
By combining these methods, you can create a powerful local targeting strategy using StoryRadar. Remember to continuously refine your approach based on the results you see. With persistence and the right targeting, you'll be well on your way to attracting ideal local prospects to your Instagram page.
